Me millennial. You human?

We millennials are the most elusive creatures. People are trying to understand us with our hashtags and our obsession with guac, insty and taking selfies. I mean there are even huge research firms tailoring their research to how to reach out to millennials. Let me tell you one thing, and one thing only… put those books down and let me tell you from a first person perspective that we are NOT that strange. I sometimes feel that when people talk to millennials it’s like when Tarzan and Jane met for the first time! Are millennials even human or they a sub-species of self-involved people that love Chipotle, selfies, hashtags that somehow also had a chance to dabble in with those good old VCRs. So crack open those old middle school scrap books and get into the millennial mindset, because ready or not… here… we… come!


Some of the jokes that I told back in the day

#FBF #flawless

Knock, knock!

Who’s there?

Broken Pencil!

Broken Pencil who?

Never mind… it’s pointless (harharhar)

Knock, knock!

Who’s there?


Cow’s go who?

DUDE… cow’s go MOO!

Lastly this is an important question.

Will you remember me tomorrow?


Will you remember me in a month?


Will you remember me in a year?


“Knock knock”

“Who’s there??”

… wow (haha I had to)


There seems to be an increase in the use of nostalgia in today’s advertising and marketing campaigns. But what is nostalgia exactly and why do millennials yearn for the “good old days” the most?


The positive attribution and sentimentality for the past of particular period or place in time. It is often triggered by certain smells, books, memories, experiences all curating to a time that was meaningful and memorable

  • More often than not, nostalgia is linked to childhood

Why are millennials so impacted by this?

  • Millennials born between 1981 and 1997 were born in a time of change. We are talking cord phone lines, floppy disks, big computer monitors, those red and blue 3D glasses and where wifi was not a thing.
  • Not only that, many foods such as those “unhealthy” foods and beverages in-which we enjoyed are now off the market and only seen in our memories and photos.
  • Fashion changed drastically, those once in-style scrunchies and side-ponytails are a thing of the past
  • Flash forward to today’s world   where technology and trends are at their prime, where once a flip-phone (like those awesome Razor Phones) was seen as cool is now replaced with the massive iPhone 6 with capabilities akin to a hand-held computer.
  • Millennials were in the middle of change and grew up with both and new life before all of this new and impactful technology and movements were made. Psychology states that the greatest change and perception of the world occurs during the early stages of development to adolescence.
  • Bringing back the “past” does more than elicit old memories, but it delves deeper and provides the individual with a surge of positive attribution and a compare and contrast of what life was like back then to the present day.
  • Perhaps it can be saving an essay on a floppy disk or scheduling hang-outs over AIM. Or maybe it’s watching Disney movies on the VCR and thinking that it was really cool to carry around a CD player and taking pride in the loads of CDs you owned.

MadLibs Releases app – other companies discuss the results of Nostalgia

“Nostalgia brings back that lovely, fuzzy feeling about how good things were back in the day,” said Jamie Gutfreund, CMO at agency Deep Focus. “You want to relive that feeling and brands know they can trigger those emotions in their consumers.” (Jamie Gutfreund, CMO of Deep Focus)

“Nostalgia is not just about doing retro, but finding a balance between something that feels current but is still evocative of the past.” (Paul Munkholm of Kettle)

  • According to Penguin, Mad Libs sales have increased 74 percent since the original app was launched in 2009, and the app itself has seen over 5.5 million downloads. The app has an average rating of 4.5 out of 5 on the App Store from over 1,500 reviews, according to app rating company AppAnnie.
  • Last month, fast-food giant KFC brought back its brand mascot, antebellum oldster Colonel Sanders, just as McDonald’s rebooted the Hamburglar as a hipster dad. Coke brought back Surge, its mid-1990s answer to Mountain Dew, last year; Crystal Pepsi is about to appear on shelves again for the first time in 20 years.
  • Rapper Missy Elliott performed alongside current pop queen Katy Perry during her halftime show at this year’s Super Bowl.
  • And new trending hashtags like: Throwback Thursdays (#TBT) and Flashback Friday (#FBF) are popping up everywhere in social media

Colonel Sanders (KFC) vs Hamburglar (McDonalds)


  • After 30% drop in profits McDonald’s needed to figure out a way to bring sales back up
  • McDonald’s brought back one of its classic mascots, the Hamburglar into its arsenal
  • Instead of cartoonizing him, they made him a rather attractive/hipster/creeper/dad to represent the brand
  • There has been a lot of backlash with this character since the original Hamburglar was not human and did not speak real English
  • Humanizing the hamburglar caused a bit of backlash and did not evoke the nostalgic feelings of the hamburger shaped “villain”

“For McDonald’s, nothing screams desperation like bringing back the Hamburglar — a creepy cartoon character that everyone remembers as a relic of the past,” wrote Sriram Madhusoodanan

“For McDonald’s, nothing screams desperation like bringing back the Hamburglar — a creepy cartoon character that everyone remembers as a relic of the past,” wrote Sriram Madhusoodanan

Colonel Sanders

“Millennials are very interested in the authenticity and the history of the brands they interact with. One way to bring that authentic story back to life is to take an icon or an old mascot and bring it back,” Mr. Adamson said.

  • Kentucky Fried Chicken launched a marketing campaign that revolved around the re-birth of the beloved mascot after many decades in hiatus
  • Not only did they bring back the mascot, but they still tagged the “it’s finger lickin’ good” tagline
  • The character is played by ex SNL star Darrell Hammond with the message that he’s come back to make sure that his chicken is as good as it ever was
  • According to Wall Street Journal, Nostalgic marketing is very important and useful. The concept is to try to make the old “new again” with a fresh twist
  • So far, it appears the “re-birth” of Colonel Sanders character has reaped positive attribution because it is more authentic to the original brand but new enough that it is not outdated.
  • Apparently, for McDonald’s using a not as “iconic” character and not adhering to the original character’s characteristics is not ideal


Taco Bell tries to get the word out to millennials

-Taco Bell CEO, Brian Niccol is promoting “Millennial Word of the Week” at its headquarters to remind the company how millennials communicate

-For instance one word featured was the word “lit” which means if something is “happening” in general or used to describe something that was awesome or crazy.

-”Taco Bell was lit last night. The lines were ridic (ridiculous). I just wanted some guac (guacamole)

“In the end, that’s how Taco Bell stays relevant,” Niccol said.

Companies are tuning into emoji marketing to further target millennials

In short, it has intriguing possibilities and benefits, particularly in regards to attracting a new swathe of that most elusive of audiences – millennials.

Some forward-thinking brands are already adapting to the emoji rise by taking new and, some might say, risky approaches to their marketing campaigns.

Sling TV Launches Hilarious #TakeBackTV Video and Social Campaign

  • Trending hashtag of #TakeTvBack
  • They are trying to target the millennials which includes online videos, social media, and old-school TV spots
  • Central to the campaign are three ads which humorously poke fun at the old TV model.

Tailor to Experience and Community

Marriott Pivots Brand Strategy to Woo Millennials

  • They know that millennials want local and unique
  • Pete Maulik, the managing partner and chief growth officer wanted to enhance that sense of community that millennials are looking for
  • Marriott brand is not incorporating unique experience such as rooftop picnics, and letting new start-up brands weigh into the hotel experience to really make a unique and memorable experience
  • They made a deal with Netflix to allow guests to stream their accounts in their hotel rooms

Millennials like the idea of loyalty programs

-77% of 25-34 year-olds say that they’d be happy to pay for being part of a loyalty program

-Looking to be part of a special club or experience

-The idea of making them feel special

-Amazon prime, thoughpricey targets millennials with perks and exclusivity

Honda targets millennials

-Millennials are looking for an experience

-This spot peers into the future of where millennials may be eventually (family)

-Kids are still up to date with all of their technology

-The older millennials still seem to be hip and cool

-Makes owning a family car an actual cool thing to do



Hi Hulugans!

So I was walking in the mall the other day and there were a ton of “back to school” specials. Everywhere I looked there were mechanical pencils (sorry wooden #2), those cow patterned composition notepads (because any other design is not cool), graphing calculators (obviously to play tetris), and binders (because every teacher is “nice” enough to remember to hole-punch handouts) on display in the display window. Those who have worked in retail know that the display window is the most sacred. Why oh WHY would school supplies and “school fashion” be there? Other than trying to abide to the trends of the season, I’d like to think it has to  with something called education —  and not just any plain ed-ju-mah-cation, but knowledge of the world and its surroundings to be a more well-rounded and informed human being. In fact, let me dish out a logic chain… if knowledge is power and power pushes boundaries and propels us forward, then Spider Man WAS right! With great power [knowledge] comes GREAT responsibility. Honestly, I can’t believe it took 2 of the most iconic and cliche sayings to figure that one out. (Seriously though, if Spider Man was a teacher, every kid would be excited to go to school and work hard)


Nonetheless delve into some of these content updates and absorb the knowledge of the industry!




Little girl: “Mom! Today I was punished for something I didn’t do! It was so unfair because I was the only one

Mom: “What? Oh my gosh! That is not cool. I will have to email the teacher! What didn’t you do that the teacher punished you about?”

Little girl: “My homework”

(Haha been there, done that…)



Teacher: Bill you failed your test. Are you sure you studied?

Bill: I thought that I didn’t need to!

Teacher: What do you mean?

Bill: I ate Smartfood popcorn. Drank Smartwater. And finally popped in some smarties.

Teacher: I think you may have eaten some DumDums too… (oof that burns)







Developing Bruce Lee-Inspired Crime Drama “Warrior” From Justin Lin Lin Bruce Lee

–        Justin Lin makes a deal with Cinemax to develop a drama series called Warrior inspired by the writings of the “Enter The Dragon” (Bruce Lee).

–        Warrior revolves around a gifted but morally corrupt fighter for vengeance

–        Apparently the Late Bruce Lee spent years scripting and writing Warrior through handwritten notes of the concept for the series.

–        His daughter brought the idea to Cinemax, in which Cinemax seized the opportunity


Andre Holland Talks “The Knick” and Learning From Steven Soderbergh Andre Holland Talks 'The Knick' and

  • Even though Andre Holland’s life is over a century removed from Dr. Algernon Edwards, the character he plays on Cinemax’s “The Knick,” he says they share a deep connection: “That sense of not quite fitting in necessarily in the white world, but not feeling like I fit in the black world (either) and having to find my own secret place to work or to live in.”
  • Filming the 10 episode first season was an exhilarating challenge for the thesp, not least of which because he was working with Oscar winning filmmaker Steven Soderbergh.


 Go _ Playstation4

  • Premium cable nets HBO and Showtime are coming to internet-connected devices and services
  • The HBO Go app for Sony’s PlayStation 4 will be available to download later Tuesday, according to the game-console maker
  • Comcast said Tuesday that the MSO’s customers can now stream live feeds of HBO and Cinemax via the Xfinity TV Go service to eligible subscribers
  • Last fall HBO outlined plans to launch a standalone version of its service in 2015, with execs saying they need a way to reach broadband-only homes, and Showtime subsequently said it plans to go the OTT route as well.


HBO was in talks with Apple to make Apple TV a Launch partner for its highly anticipated streaming service of Thrones

  • HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready to launch in April in conjunction with the premiere of the fifth season of “Game of Thrones,” according to sources familiar with the plan.
  • The retail price is expected to be $15 a month when purchased directly from HBO, or about what consumers pay when they order HBO through their cable, satellite or telco provider.
  • Apple has been most aggressive in courting HBO in a bid to add the service to Apple TV, sources say. Apple TV already carries HBO Go for current HBO subscribers, but it may add a second app for HBO Now.
  • “It’s a premium product, and it will be priced accordingly,” HBO CEO Richard Plepler said during a Time Warner earnings call in February.
  • HBO Go is for TV subscribers to watch their content on devices; HBO Now for those who don’t subscribe via TV.


Bill Simmons Finds a New Home at HBO ""

–        HBO announced that they are going to strike an exclusive TV deal with Simmons that includes video podcasts and a talk show starring him

–        It’s no secret that HBO is the single best place for creative people in the entire media landscape,” and said that while he fielded many offers, “it was hard to imagine being anywhere else.”



You can watch full episodes of HBO’s latest two shows right now for free… on Facebook shutterstock_279895970

-Ballers and The Brink is HBO’s two newest comedy series that will be viewable on Facebook for a limited time.

– It is the first time that HBO is offering free access to full episodes of its programming on the social media platform in order to drum up interest in both the show and the streaming service.

– The partnership, which comes on the heels of the network’s over-the-top streaming service launched in April, also promotes the cord-cutting HBO Now.




Netflix lands Angelina Jolie Pitt to direct new original film


  • The film will begin production later this year, according to a news release, and will be available in Khmer and English for Netflix’s 65 million subscribers.
  • The film will be about the Khmer Rouge regime which killed nearly 2 million Cambodians.
  • The film will be based on a memoir and a survivor of the onslaught



Netflix partners with Dreamworks to create still

  • Dinotrux is a cartoon version of Chris Gall’s popular children’s book series featuring dino-ized construction vehicles and tools aimed at younger kids.
  • It will be debuting on August 14
  • Dinotrux joins a growing stable of DreamWorks Animation properties available for streaming on Netflix such as VeggieTales in the House, the Shrek spin-off The Adventures of Puss in Boots, and the Emmy-winning All Hail King Julien, based on characters from the Madagascar film series.


Netflix Upgrades its TV apps to save a few clicks 

  • When you select a title you want to watch, it will immediately resume or start playing while displaying the key info you need to help you confirm your choice – meaning the title, description, the episode number, your viewing progress, and more.
  • Though it does seem a handy feature when you’re resuming a title you hadn’t yet finished, it’s not always the case that you’ll want to immediately begin streaming any title you click on. Sometimes, you just want to read more about it, or add an item to your Netflix Watchlist for later viewing.
  • it makes more sense. Having titles start playing right away makes Netflix feel more like traditional TV, rather than the on-demand service it actually is




CBS colorizes “I Love Lucy” Lucy LA at Last

  • The network will air the newly colorized episodes
  • It will be colorized but still have a vintage look
  • Modernizing/refurbishing the show allows for the show to fill the gaps of seasons that have finished its course. It can be speculated that this move will draw more viewers to tune in



Following the path of online streaming Comcast-offers-online-video-streaming-service.jpg

  • Comcast is offering its own online video alternative as people spend fewer hours watching live and more time streaming video
  • The service is called “stream” and will only be available to Comcast internet customers for $15/month
  • The service will include Fox, NBC and HBO


Comcast creates a voice controlled remote 

  • You will be able to communicate with your cable box
  • You can communicate with your box in “minionese”
  • For instance you can say certain key words and it will direct you to minion esq things
    • (say banana = minions will talk back while directing you to food programs)
    • This was a way to fascinate kids to use the device


Comic-con re-vamped

-NBC is relying on a combination of existing fans’ nostalgia and the curiosity of audiance who missed the boat the first time around, building a museum of iconic “Heroes” items from the last run of the show, and a first-of-its-kind “4D” interactive experience, where people go inside a booth and realize they have the power of fire, Moore teases.

-The hunger for publicity means that more shows are scrambling to get on Comic-Con’s roster than ever before — even if they fall outside the realm of traditional genre fare.



Releases new show “Younger” With the help of her friend Maggie (Debi Mazar), single mom Liza (Sutton Foster) recasts herself as a 26-year-old in order to get a coveted publishing job. The new TV Land comedy <em>Younger, </em>made by <em>Sex and the City </em>creator Darren Star, premieres March 31.

  • Younger is a show that starts a 26 year old Liza (played by Sutton Foster – 40) who is trying to get back into the job market
  • She does not know how to use technology in the way the millennials know how to use it today
  • However, somehow makes it as an assistant to a fancy New York publisher
  • The leading roles are Sutton Foster and Hilary Duff
  • The show is directed by Sex and the City creator, Darren Star









Hey Hulugans!


Honestly, everyone loves the summer for the beautiful sunny days and extended daylight. However, if any of you are like me, you are probably more inclined to stay indoors with the air-condition and the fan blasting. Then when winter rolls in, you will still complain and wish it was summer and again want to stay indoors with the heat blasting (honestly what happened to the “great-outdoors mentality?).  Summer seems to make us find ways to stay cool while the weather is hot. Some of us find ways to escape the heat by drinking iced drinks, by swimming and by sticking our heads in the freezer of the frozen isle section in our local grocery store. There are many ways to stay cool (besides looking like a fool “chilling” next to the frozen peas… don’t get me wrong… peas are great). Why not catch a movie in a perfectly cool environment with popcorn and entertainment?

Check out what movie studios are doing, and catch one of the great movies this week!




Hey what do you call a bad popcorn joke?

Corny (ba-dum-tiishhhhh)


Where is a cow’s FAVORITE place to go?

The MOOOOvies (who saw THAT one coming?)






Big Red Partners with Paramount Pictures to promote Terminator Genisys Red Limited-Edition Terminator Genisys Can Series

– Take home limited-edition Big Red and Big Red Zero products that feature the movie’s main characters, including Sarah Connor(Emilia Clarke) and the T-800 and T-1000 Terminators.

–  Introduced to Big Red Vintage Reset, a “Terminator Genisys”-inspired version of Retro Big Red, which is made with pure cane sugar.

– “Aligning Big Red with ‘Terminator Genisys’ gives the brand a tremendous opportunity to reach consumers who have followed the franchise since the beginning, as well as Millennials who might be experiencing the thrill of a Terminator movie on the big screen for the first time,” said Thomas Oh, senior vice president of marketing for Big Red, Inc.

– There will also be a contest in which one participant will win an exclusive Terminator experience that includes a behind-the-scenes tour of Paramount Pictures Studios and a meet-and-greet with members of the “Terminator Genisys” production team.


Everyone be ready for some more “blue steel” face (Zoolander 2)

–       Paramount Pictures flew Ben Stiller and Owen Wilson to the Fashion Week in Paris where the two of them marched out in unison



Paramount Pictures to strike deal with AMC Theaters

–    Deal with AMC Theaters, the second largest U.S. theater chain, and Canadian exhibitor Cineplex to make two of their upcoming theatrical releases available digitally just 17 days after they hit fewer than 300 theaters.

– The changing consumer behavior, additional digital competition from players like Netflix and Amazon, and piracy concerns pushed studios to search for a way to increase their profits by reducing that sacred time period.

–   “Everybody understands the changes going on in the marketplace,” said Paramount’s president of marketing and distribution Megan Colligan. “We said if we are going to do this we have to align our interests with the theatrical exhibitors. We require their partnership and we want their partnership.”





Fantastic 4 partners with Tastykake 

–       To capture fan excitement nationwide, Tastykake and Fantastic Four created four limited edition packages, each featuring one character: Human Torch Peanut Butter Kandy Kakes, The Thing Creme Filled Krimpets, Invisible Woman Swirly Cupcakes and Mr. Fantastic Chocolate Bells. Fans can collect all four limited edition items everywhere Tastykake is sold.

–       You can enter into an online contest sponsored by Tastykake for a chance to to win a get away trip


One grand prize winner will be able to select from the following four adventures, themed around each of the Fantastic Four superheroes:

The Ultimate Flaming Adventure to Hawaii for 5 days/4 nights, including a helicopter ride over the world’s largest volcano

 The Ultimate Invisible Adventure to the Grand Canyon for 6 days/5 nights, including accommodations at the country’s most remote hotel

The Ultimate Rock Hard Adventure to the Rocky Mountains 6 days/5 nights, including a 4-day mountain bike excursion and rock climbing

 The Ultimate Stretched Adventure to Seattle for 5 days/4 nights, including a private bungee jump and a trip to the Space Needle


Fantastic 4 takes on Denny’s

–       Denny’s unveiled a special menu of six new items tied to Josh Trank’s upcoming reboot of Fantastic Four.



Tinder and 20th Century Fox partner to advertise new Spy Movie Embedded image permalink

–       Tinder will give users in 50 markets a sneak peak of the new movie Spy starring Melissa McCarthy and Jude Law this Thursday May 14. The movie will be in theaters on June 5.

–       “Giving Tinder users the chance to see ‘Spy’ early is a great way for us to spread word of mouth and a great way to provide Tinder users with a fun and memorable first date experience,” said Marc Weinstock, president of domestic marketing at 20th Century Fox.

–       Users will be able to swipe through the movie’s stars, which also includes Jude Law and Jason Statham. Swiping right will give you the chance to attend a special screening.


THE WALT DISNEY COMPANY via Disney Playmation

–       Disney announced a new line of toys that are a mash-up of wearable tech, action characters and gaming adventures in one. It’s called Playmation and it looks beyond awesome.

–       “Playmation is the next step in the evolution of play, where digital gets physical and imagination becomes real,” reads the Disney Playmation site.

-“The groundbreaking system of toys and wearable uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across the Walt Disney Company.”




Sony Pictures Developing “Hotel Transylvania” Series

– Corus Entertainment’s Nelvana announced Tuesday it is developing in partnership with Sony Pictures Animation a TV series based on animated feature film Hotel Transylvania.

– The series will focus on the teenage years of Dracula’s daughter, Mavis, and her friends.

– The monster comedy will be produced by Nelvana Studio and is slated to launch in early 2017.







A fresh approach to promote “The Hunger Games”—

– Lionsgate on Thursday pushed past Comic-Con’s crowd-control rules, parading 34 costumed kettle drummers into the roughly 6,500-seat hall that forms the convention’s epicenter. And to make its presentation even more lively, the studio took the rare step of securing a well-known professional — Conan O’Brien — as the M.C.

–       They also premiered what seems like “propaganda” to get people excited about movie

–       Comic-Con has become increasingly congested as a marketing platform as television companies have swarmed the convention alongside movie studios, video game makers, toy companies and, yes, comic-book publishers. The goal is to create buzz among hard-core fans that, with a little luck, spreads throughout the world on fan blogs and social media networks.




Hey Hulugans!


It’s almost unbelievable how fast the retail world moves. Starting later this July retailers are going to start marketing their “back to school basics” as you reminisce the times when light up sneakers were in style. You are going to see little kids going ga-ga over their new Frozen themed back packs and getting loads of crayons and pencils. Pretty soon all of the summer clothing will be on sale (hooray!) leaving room for the colder weather fashion. Halloween costumes and candy-corn will soon trickle into your nearby retailer as you plan out the perfect Entourage costume for your crew. Even though the retail world is a reminder about how fast time flies, it is argumentatively one of the most “constant” industries in the way that the retail life-cycle has been pretty consistent since the beginning.


Basically, retail therapy looks like it’s going to be here for awhile longer!



Some “pun-ny” jokes because everyone should have a punderful day…


What are a ghosts favorite pants?
Boo jeans!


What kind of socks does a pirate wear?


What does a cloud wear under her raincoat?

   Thunderwear! (hehe)






Walmart Challenges Amazon with $50-per-year Unlimited Shipping

  • Walmart is planning to test a new unlimited online shipping service this summer for $50 per year, a move to compete with Amazon’s annual $99 Prime shipping service.
  • The plan will offer selected products on the company’s website to customers in the three days or less
  • but the company said that they will go forward depending on customer feedback



Walmart partners with Alibaba unit to offer mobile pay in China Amazon Warehouse

  •   Retail giant Walmart Stores confirmed that is has partnered with Alibaba’s financial arm
  • The primary reason Walmart said it made the deal is because Alibaba will help better serve customers
  •  “Retailers offering mobile pay in China are creating a leapfrog effect over credit and debit cards.” Kali said. “The fact Wal-Mart is testing this first in Shenzen, where they are headquartered is the equivalent of them testing in Bentonville like they often do.”
  •  Mobile pay in China is further along which gives Wal-Mart an opportunity to use
  •    its global presence to test the payment form before it become more mainstream in the U.S.




Where do millennials love to shop? Hint: It’s based in Bentonville, Ark

  •   “Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers,” said Matt Kistler, Walmart senior VP-consumer insights and analytic.
  •  “That kind of shocks a lot of people, including inside the company,” admitted Walmart Chief Marketing Officer Stephen Quinn.
  •  Last, its price positioning resonates, Mr. Kistler said. “The millennial customer grew up with a lot of hardship. They see Walmart as a place where they can save money.”–900000859.htm




Macy’s to Restructure Merchandising and Marketing Approach


  • Macy’s plans to restructure it’s operations in response to changes in the way customers shop in stores and online
  • It will close 14 department stores to save 140 million and reinvest in more online initiatives
  • “We must continue to invest in our business to focus on where the customer is headed — to prepare for what’s next,” said Terry J. Lundgren, Macy’s chairman and CEO in a statement.


Macy’s is now focusing on mobile marketing 

  • The company has put high importance on mobile marketing
  • “Backstage is a new retail concept that the Macy’s team has built from scratch over the past six months. It will be an exciting shopping experience supported with compelling marketing, both traditional and mobile,” says Chief Innovation Officer Peter Sachse. “As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations.”



Macy’s new summer marketing campaign

  • #AmericanSelfie
  • -customers will post photos with the hashtag celebrating what America means to them
  • it also seeks to c=highlight the most American places and people
  • For ever photo uploaded on Facebook, Twitter or Instagram, Macy’s will donate $1 (up to 250,000) to a War Veteran foundation
  • If shoppers pay $3 towards the cause, they will get 25% off their day’s purchase




Marketers are going after the Hispanic population 

  • Launches “retool your school” campaign to reach out to the Hispanic population
  • It is a fund that donates money to low-income areas/schools to provide better education
  • By doing so, it gives the notion that home Depot is “looking out” for their consumers and care for their well-being of their children and families




Making use of Social Media via vine

– Fix in Six Campaign

– “Consumers are saying we’re also a style brand, particularly through Pinterest where it’s about inspiration and style,” says Lamb. “And if you look at our competition on these platforms, they’re very transnational and product-focused, getting pigeonholed and positioned in a way that is not the same.”

– Lowe’s has tailored its approach to reflect a generation of kids who didn’t grow up holding their dad’s hammer.

– They want people to know that Lowe’s is an approachable brand. Having a light-hearted tone (via Vine video or a TV spot exemplifies this)



Lowe’s users Virtual Reality

Virtual Reality: The Next Content Marketing Storyteller

  • Specific stores in Toronto, customers can build a bathroom on the ipad which includes certain fixtures, tubs and tiles
  • After they create it on the iPad users then use VR to see what they created
  • Content marketing that uses VR to tell better stories—stories that excite, teach, inform or entertain—will inspire consumers to keep coming back for more.




Hey Hulugans!

It’s Jenny from the Squad and this time fuller than ever! Many of us were in the great outdoors flipping hamburgers on the grill, some of us were indoors flipping hamburgers on a pan, and of course there were some of us that didn’t want the stress/hassle and bought a Big Mac with a side of boxed apple pie and watched the fireworks on TV. Whatever route you ended up in, it is a fact that food is a wonderful thing whether it is  s l o w  cooked or quickly served. Let’s delve into the QSR Industry.



“So, how DO you make a hamburger sad?”


“You make it with BLUE cheese” (knee slapper… patty slapper)




Snapchat is selling sponsored Geofilters

This is some random guy who apparently loves McDonalds. Now I'm afraid where all of my selfies go...

This is some random guy who apparently loves McDonalds. Now I’m afraid where all of my selfies go…

McDonald’s became the first brand to buy into Snapchat’s latest ad product.

Starting Monday, McDonald’s was added to the mix and customers at or nearby any U.S. location were able to decorate their Snapchat posts with illustrations of double cheeseburgers and fries, among other options. The Los Angeles Times reported the news first.

“We’re beta testing Sponsored Geofilters with a few brand partners. We’ll be launching this product broadly later this year.”



McDonald’s wants local events to give content marketing more meaning

  • McDonald’s believes that sponsoring local events could help give it the meaningful edge needed to entice younger diners into stores.
  • Pressure is mounting on McDonald’s to modernize its brand. Poor sales and the growth of trendier rivals, has left the business in a precarious position that is forcing it to look outward for inspiration on how to return to former glories.
  • Brands know the value of local activation but for those on the scale of McDonald’s it can prove a tough strategy to execute logistically and in a way that provides return on investment.
  • HelloSponsor is a startup company that will help companies find sponsorship venues within their budget range.
  • Effectively, it would give McDonald’s a middle man to connect to local events it wants to sponsor that would cover everything, from activation to contract negotiations of sponsorship.


McDonald’s launches “Moments of Joy”

  • The “I’m Lovin’ It 24” campaign, according to the burger chain’s senior director of global brand development, isSydney, Australia, at 7 a.m.: Have a Ball McCafédesigned to show appreciation for and engender the loyalty and support of McDonald’s customers who consider themselves “global citizens,” and reward this constituency with 24 “gifts of joy” through various marketing events (schedule and details below), which include everything from a pajama party in Milan to a drone selfie in Dubai and a pop-up library in Paris.
  • With sales going down the huge chain decided to invest millions of dollars to try to re-brand itself in being a fun place to go.

McDonald’s looks to technology to show how hip it is

  • The restaurant chain sponsors the South by Southwest (an annual tech, film and music festival).
  • McDonald’s set up several life-size mannequins of Ronald McDonald clown so that people can take a picture with the clown. The clown is holding what appears to be a smartphone as taking a selfie of itself.
  • The company continues to lose young customers as they choose “fast-casual” to “fast-food” places.


McDonald’s plans to launch a charity partnership to draw in millennials (McMillennials)


  • The company wants to re-brand itself from being a caloric hamburger chain restaurant to a place with the clown as a good corporate citizen.
  • It will do so by launching a partnership with a charity that “engages millennials to support [it] by speaking to their philanthropic priorities and leveraging their behaviors and habits.”
  • Its tagline? “Eating at McDonald’s buys better jobs.”
  • By now you’re probably wondering what this has to do with millennials. According to Whitney, the younger generations have been avoiding McDonald’s because it gets them down.
  • “Imagine [McDonald’s] research shows that millennials find eating at McDonald’s depressing. Yes, the food is unhealthy, but a 1,285-calorie Chipotle burrito isn’t so great either and Chipotle is doing well,” writes Whitney, in a blog post for On Labor.

McDonald’s partners with Universal Pictures

  • McDonald’s made a CIC with the Minions characters promoting their new McFlurry and happy meal.

Subway in Promo Partnership with Avengers

  • They are integrated with in-restaurant, social, online and media broadcasting promotions.
  • Subway was offering limited-edition movie-themed 30-ounce beverage cups with special codes giving consumers a chance to win awesome things.

Subway’s Wi-Fi program

  • When consumers walk into participating Subway locations in Northern Ontario, they can connect to the restaurants’ Wi-Fi network via Facebook, email, or SMS. Once they do they’ll receive either an SMS or email message offering them a free six-inch sub of choice, explains Matt Hunter, co-founder of Turnstyle Solutions—the platform provider powering Subway’s Wi-Fi-enabled marketing.
  • Every time customers walks into any participating Subway location in Northern Ontario after that first sign-up visit, the Wi-Fi network will recognize them and Subway will be able to send them additional promotions (such as a free beverage or another six-inch sub).
  • The goal of this marketing and PR tactic is to increase customer frequency and eventually new and loyal customers.

Subway teams up with Disney to create a kids meal

  • The Subway KidsPak is kids meal in which there are collectible items.
  • In this case, Subway partnered with the film Insdie Out. Kids will have a choice between 6 collectible bags with the printed characters on them.
  • “We are proud of the new KidsPakTM at Subway and that our brand continues to offer a wide variety of ingredients so customers at any age or stage can make choices that fit within a healthy active lifestyle.
  • “In addition, we are excited to be collaborating with Disney, and we hope this relationship encourages families to spend some quality time together and be entertained by Inside Out, and enjoy a meal afterwards at SUBWAY,” Kahler said.

Burger King Sponsors Mayweather

  • Burger King spend 1 million dollars to walk into the fight.
  • They got over a week’s worth of publicity by just sticking their mascot in the background of a shot at a high profile sporting event.
  • Apparently digital consumption shot up to 1,343%.
  • Statistics attribute 27% of the BK consumption to the mascot appearance at the fight.

Wendy’s sponsors Rhett McLaughlin and Link Neal (YouTube Sensations)

  • The film making duo behind Rhett and Link released “Just Being Honest”.
  • The sponsored video begins with Rhett and Link sitting in a restaurant and drinking iced tea.
  • At the end of the music video the guys joke that they made an entire video promoting Wendy’s.

Starbucks teams up with Spotify 

  • Starbucks is partnering with Spotify to bring the music services playlist to all of its U.S. retail locations.
  • Starbucks rewards members will also have the opportunity to earn rewards points while using Spotify.



Taco Bell teams up with another EDM Producer For Summertime Anthem francis taco bell

  • Taco Bell is teaming up with Vicerory.
  • Taco Bell will be serving $1 beverages from 2 to 5 pm to help beat the summer heat.




Hey Hulugans!

It’s Jenny from the Squad serving some awesome news about the Beverage/Alcohol Industry!

Summer has officially hit New York City and the lines to ice cream parlors are literally out of the door! Little kids are outside running through sprinklers and blowing bubbles, night life is bustling, and sunsets by the piers are on point. However, what’s more indicative of summer are the ice cold drinks and coolers that really taste sweet as summer! If you make it through the ENTIRE post you may find some awesome drinks that can be made to compliment a sultry summer day!



So I was walking today in Union Square and I got hit with a can of soda[OUCH!]

I was really lucky because it was only a soft drink. [HA…]



Mountain Dew 

Top brands like Mountain Dew are making use of Virtual-reality (VR) to generate buzz as well as potentially create a larger fan-base and engagement.

However, AdAge makes a remark that investing in this type of platform is very risky since there are a lot of obstacles to overcome first. In addition cost is a bit high, and it may not be accessible to a large group of people.

“Mountain Dew fans tend to love skateboarding, snowboarding and action sports in general,” and the brand, which considers itself a “digital instigator,” is always looking for new ways to “bring them closer to experiences that they love,” digital brand manager Christine Ngo.

More about this:


Absolut Vodka

Absolut and Empire of the Sun Debut their new single together

  • The TV campaign begins rolling out Monday (May 11) during late-night TV talk shows, and will encompass cinema, broadcast, cable, social media and digital throughout the summer, as well as partnerships around the premieres of Magic Mike 2 and the Entourage  The campaign will also introduce an illuminated Absolut “Spark” bottlehe campaign will also introduce an illuminated Absolut “Spark” bottle — fans will be encouraged to document theirs using the hashtag #SparkYourNight. Absolut Nights will continue in September with Absolut House Party – a two-night experience in California that fans can enter to attend at
  • Absolut is not the only alcohol to promote EDM dance concerts.


Diageo and Thinfilm partner together to create a “connected bottle”

NFC-enabled smartphone reading the tag on a JOHNNIE WALKER BLUE LABEL®

This is really cool, and it sends “personalized” messages based on data on phone… can we use this technology on our mobile users?

  • Diageo is looking to completely change the role of a bottle in the consumer experience.
  • The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSenseTM technology, which can detect both the sealed and opened state of each bottle.
  • The tags and the sensor information they contain will allow Diageo to send personalized communications to consumers who read the tags with their smartphones.

Smirnoff takes advantage of Instagram’s platform

  • Many companies like Smirnoff are making use of new platforms like Instagram to post unique ways to use their product.
  • They usually post things in terms of the weather, for instance since the spring/summer they’ve been actively posting new and refreshing drinks with recipes. A picture (and visual images) resonate with the consumer more effectively.


Coca-cola is now selling milk?

Fairlife Milk – 50% more protein and less sugars

  • Coke knows that there is a decrease in soda consumption because people are looking for more
  • Looking into something that is more nutritious to gain more consumers

Jurassic World Dinosaur

  • Coca-Cola China partnered with the movie Jurassic World to produce a CIC that promoted both the beverage and drink
  • Coca-Cola China content and creative excellence director Richard Cotton Said : “Our third release in the highly acclaimed ‘Share-a-Coke’ franchise is going to be even bigger and better. Brace yourselves for this Summer’s mega blockbuster.”
  • (
    • In the movie, Coca-Cola is integrated in the movie when Chris Pratt takes a big gulp of the drink during a segment of the movie

“Share a Coke” Campaign targets Ramadan

  • The campaign aims to build a sense of community during Ramadan which is a very religious and family oriented holiday.
  • The advertisement portrays an unbreakable bond between mother and daughter highlighting Coca-Cola.


Pepsi tackles Ramadan to sell their product

  • Use the trade mark “light up lives” in which it is a 90 second spot that revolves around family and unity. Throughout, empty Pepsi bottles are collected and strung out together and lit in unison to celebrate bringing light to those who have been in “darkness” and the hope that is to come.

Directly pokes fun at Coca Cola

  • Pepsi promotes their Pepsi-pass in which allows loyal users of the brand to earn points by scanning Pepsi products to win prizes.
  • However, they take direct shots at Coca-Cola users by telling them that they are not eligible and tell them that they still have “Polar bear, names on the bottle and Santa”.

  • This was a huge shot against Coca-Cola’s marketing campaign efforts.
  • Coca-cola is often attributed to winter themes like Santa and polar bears, but Pepsi wanted to trade-mark that “summer time is Pepsi-Time”.

Pepsi and the stubborn soda

  • With soda sales tanking, Pepsi pushes for a new marketing strategy that tackles “stubborn” soda and making it more “natural” with real ingredients stubborn soda pepsiand with no high-fructose corn syrup additives.
  • In addition they took out aspartame in their diet Pepsi.
  • The line is made up of six natural flavors with no high-fructose corn syrup.
  • The flavors include black cherry with tarragon, root beer, lemon berry acai, agave vanilla cream, orange hibiscus, and pineapple cream.


Red Bull TV is coming to Linear TV and Virtual Reality

  • Red bull TV makes use of YouTube as a platform to publish their videos.
  • The YouTube channel has nearly 4.2 million subscribers.
  • Red Bull is now looking to have it’s own TV Channel (RedBull TV) that focuses on extreme sports.
  • To help Red Bull bring its full-time TV channel to a planned 30 to 50 countries, the high-energy brand—which has aligned its brand with action sports and extreme adventure—has just signed India’s Tata Communications as its “connectivity” partner to enable real-time broadcasting and video distribution.

Red Bull partners with Activision 

  • Players (both current and new) will have a chance to garner more XP and rewards by purchasing specially marked Red Bull energy drinks and retrieving the code from the can.
  • Apparently the extra XP points and potential rewards gives players “the wings” to get to higher level in their gaming.
  • Pairing these two brands together works very well being that Activision is using Red Bull trade-marked phrase along with integrating that phrase into their game.


Bud light will test Snapchat’s Age-Gate Ads as the App’s First Alcohol Brand

  • Bud light will make use of Snapchat’s “stories” section that will fill that with events going on around in the world and labeled as “sponsored”

 “It’s important for us to stay up to speed and always be ahead of the curve in the digital channels where consumers spend their time, so Snapchat today is the platform where millennials spend a lot of time messaging with their friends. We found this as an appropriate opportunity to partner with Snapchat to have a live story where we allow consumers who are not able to be in Whatever, USA to see what’s happening there in an authentic way.” –  Lucas Herscovici

“It’s extremely disappointing that Bud Light is promoting alcohol consumption and being ‘up for whatever’ on a platform that is very popular with young teens,” – Josh Golin (associate director at Campaign for a Commercial-Free Childhood, a national coalition that works to protect kids from harmful marketing)

Tinder launches its first-ever video ad to promote Bud Light’s fake party town

  • You can interact with Bud Light
  • Tinder is testing out its first-ever native video ad through a partnership with Bud Light
  • Tinder users can swipe right

Anheuser-Busch has signed a deal to be the exclusive beer marketer featured in the new season of Netflix’s original series “House of Cards”.

House of Cards, Season 3: All the Product Placements - InBev -   The only beer to appear during House of Cards are InBev brews—Shock Top, Budweiser and Stella Artois. InBev claims it didn't pay any money for this.: Houses Of Cards, House Of Cards

We see a character from House of Cards enter a bar in which there is a Bud Light product placement

  • The company is not paying for the placement, but is providing stock for props

AB InBev’s mobile marketing plan to bring beer and food closer together

AB InBev is crafting a mobile platform that inspires people to combine the two as it looks to reinforce the quality and craftsmanship of its brands.

  • The food and beer pairing movement is quickly gathering pace thanks to the growing popularity of craft beers.
  • A quarter of Brits said they would choose beer over wine with their roast dinner, according to an AB InBev commissioned study, while nearly two thirds (46 per cent) felt it was more socially acceptable to order a beer in a fine dining restaurant.

“Mobile plays such an important part in consumers’ lives and as they increasingly use their devices when shopping to aid in their decision-making process, we see many opportunities for engagement via mobile,” added the spokeswoman.


Recipes to try out!

XXL Watermelon Jello Shots (From Buzzfeed)

4 – cups of Smirnoff VodkaWARNING: These Jell-O shots will make everyone love you.

4 – 3 ounce box of red Jello

2 –  3ounce box of unflavored Jello

1 –  12-16 Pound Watermelon

You get watermelon AND this other summer trear!

Malibu Drink (Found on Pinterst)

  • 1 small can of pineapple juice
  • 1 ounce of grenadine
  • 1-2 ounces of Malibu Pineapple Rum
  • 1 Tablespoon of Cherry juice

Raspberry Lemonade (Found on Pinterest) [Kid friendly]

  • 1 can lemonade concentrate {frozen or thawed – doesn’t matter}
  • 1 & 1/2 cans water
  • 2 cups frozen raspberries
  • 1/4 cup sugar
  • 4 cups ice {more of less depending on how runny you like it}
  • Fresh lemons {optional}



Hey Hulugans!

It’s Jenny from the Squad bringing you up to date with the Tech industry!

So we all went to that “Programmatic” talk last week. Let me tell you, that was a very interesting talk and I am still in awe that I can still remember the name! As an intern all of these terms have me tongue-tied and resorting to say, “oh yah I have that Whatcha-mah-call-it you wanted me to pull”. All of the SOVs, RFPs, CICs, JIRA and da BOX are probably my go to guess… but you Hulugans and your terminology. Honestly, it’s…

                       JAVA-me crazy!




[In recognition of “tech” week…]

How did the girl make the robot angry?

She kept pushing its buttons!



SAMSUNG [Is KILLING it this 2015]

Samsung in marketing partnership with Jurassic World (Universal Pictures)

  • Cross-platform partnership and will also be at the Jurassic World premier and post party
  • It has presented exclusive content from the epic action-adventure on its SUHD TVs at retail stores in the US, ahead of the release date, said a statement.
  • “Samsung is a part of our story. Our vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience — that really adds to the storytelling.” – Frank Marshall, producer



Samsung is acknowledging other cultures and traditions

  • Samsung released a limited Iron Man Edition Galaxy S6Samsung-Galaxy-S6-Edge-iron-Man-Edition
  • The aspect of “limited” proved to drive up sales and excitement surrounding the product


  • In addition, the serial number was intentionally given “66” in which traditionally, is regarded as being a very lucky number!


Samsung launches biggest TV sponsorship with Channel 4 idents

  • Channel 4 agreed to integrate Samsung products within the new series: Travel Man and also in “better living” and in good food channelsamsung


Turner Broadcasting integrates Samsung within their show…. “Meet the Smiths”

  • The reality program dives into the life of Kenney smith and his family
  • The deal will include sponsorship across multiple screens (including a digital-first show premier) on-air and online exclusive bonus scenes, and in-show brand integration.
  • Example of integration: when Kenny is away for work in Atlanta on his anniversary, Gwen surprises him with a Samsung tablet in an effort to stay connected when physically apart”
  • “As an official NBA marketing partner and longtime advertiser with Turner, Samsung is a natural fit for ‘Meet the Smiths,” Dan Riess, executive vice president of integrated marketing and branded content for Turner Broadcasting Ad Sales


Samsung partners with Marvel’s Avengers” Age of Ultron (Get Picture)

  • Samsung will be integrated throughout the entire movie starting with the smartwatches will be worn by the entire Avengers Team.
  • The watch is described to have been made from the strongest and most durable material that is made to withstand the toughest environments. It’s capabilities include normal view which is more public information as well as private which includes personal contacts and notes that only they can see.
  • The super thin phone that Tony Stark uses is modeled after Samsung’s Galaxy Note Edge
  • As a way to stay with the story, the devices are made by both Samsung and Stark Industries and only available to the Avengers


Samsung partners with Vimeo to produce original series

  • Vimeo get the most creative filmmakers and team up with Samsung for 10 short film series tackling the intricate relationship humans and technology have



Dell is finding ways to re-brand and redefine their company

Dell among others are taking strides in in-show integration in children’s shows;-expected-to-grow-further_60259.html

Companies like Honda, Dell and Canon are going after children programming for possible brand integration.

“While brand categories such as FMCG, confectionery, kid’s snacks and stationary are some of the brands that look for brand integration, there are other non-traditional advertisers on kids channels that are trying to get through to kid’s to use them as influences in adult decision making. “While advertisers directly targeting kids are more likely for such integration, we have enough examples of non-traditional advertisers like Honda, Godrej, ICICI Prudential, Canon, Dell, Panasonic and many others that are showing increasing interest,” – Ravindranath.

Nina Jaipuria, EVP and Business Head – Kids Cluster, Viacom 18 says, “Such brand solutions integration have helped us offer value to advertisers outside the regular 30 sec spot.  Brand Integration are a win-win for all the stake holders including channel, advertisers and the viewers.”

Brand integration contributes to approximately 9-10 % to the channels revenues and has great potential to grow


[My own interpretation]

It appears that companies are realizing that children are very impressionable individuals are are very influenced. Ideally if you get children excited about a certain object or idea they may grow up with the brand and or “convince” their parents to buy it. #JennyFromTheSquad 

Intel’s partnership with Jim Parsons still going strong

Jim Parsons of the Big Bang Theory is a big hit. Jim Parsons is the lead spokesperson and talks about the capabilities of the new tablet device. He is not a character integration, however he still upholds his rather geeky and socially awkward personality.


Canon partners with shot Sumerduck Dynasty

The main characters us a Canon Camera to zoom in on their prey for hunting purposes.

Here it shows how clear the image is and catches the animal in motion with limited blur!


Canon partnered with Mario Lopez and Little League Baseball for a photo contest


Apple watch NOT for true “fashonistas(os)… who knew? watch

Apple tried to brand/market their watch as a “must-have” fashionable item.

However, after spending a slew of money on space in the Vogue Magazine of China, the “fashionistas” did not seem to buy into the trend.

“But here’s the thing: The watch isn’t actually a fashion accessory for the tech-happy. It’s a tech accessory pretending to be a fashion accessory. I just couldn’t fall for it.”

The Apple Watch is for geeks. Apple’s marketing geniuses wasted their money in Vogue. It would be better spent in Wired, Scientific American, 2600: The Hacker Quarterly and Maximum PC.”  (Vannessa Friendman, The New York Times)

Apple Teamed up with ABC’s Modern Family to create this episode

On February 25, the cast engaged and interact with various apple product. In fact, the entire episode was shot using apple products (iPhone 6s, iPads and MacBook)  and did not use a high def. camera. The characters are on a quest to track their missing daughter Haley who does not seem to be answer any of her phone calls or texts. In the episode the cast used all of Apple’s capabilities and function showing how “easy” it is to use Apple Products.

“There is no advertising, marketing or consumer-driven media tactic that can match the durability, consistency or growth trajectory of product placement,” said Patrick Quinn, CEO & CCO, PQ Media.  “Product placement has remained a steady component of successful multimedia strategies for more than a century because well-executed brand integration time and again have demonstrated the ability to engage audiences and create strong emotional connections.